Rhytidosis is a medical term that refers to the appearance of wrinkles on the skin, one of the main aesthetic concerns related to skin aging. This phenomenon, although natural, can be effectively addressed with an adequate routine that includes cleansing, specific treatment, and sun protection.
What causes rhytidosis?
Wrinkles appear due to multiple factors, including:
- Decrease in collagen, elastin, and hyaluronic acid over time.
- Photoaging due to unprotected sun exposure.
- Environmental pollution and free radicals.
- Lack of skin hydration and nutrition.
- Loss of facial muscle tone.
- Gesture factors like repetitive expressions.
- Lifestyle: diet, stress, rest, and harmful habits like smoking.
The importance of facial cleansing
Before addressing any anti-aging treatment, it is essential to prepare the skin correctly. Clean skin allows for greater absorption of active ingredients and prevents the accumulation of impurities that accelerate aging.
Double Cleansing Routine
A daily double cleanse helps remove makeup, sunscreen residue, pollution, and impurities. It consists of two steps:
Cleansing Oil
Effectively removes makeup, sunscreen, and residue, respecting the skin's balance. Enriched with avocado, cupuaçu butter, and Florasun® 90, it provides hydration and nutrition.
Cleansing Mousse
Cleans deeply without drying, with gentle exfoliating action and soothing ingredients such as oats, chamomile, and glycolic acid.
How to combat rhytidosis according to age
From 25 to 35 years old
The first fine lines begin to appear. This is the ideal time to focus on prevention.
Recommended treatment:
- Hyaluronic Acid 3 Plus Serum – Deep hydration with 3 molecular weights.
- Luminosa 50+ Sun Protection – Prevents photoaging.
From 35 to 45 years old
More pronounced wrinkles, incipient sagging, and loss of radiance become apparent.
Recommended treatment:
- Illuminating Vitamin C Serum with DMAE – Antioxidant, firming, and depigmenting.
- Luminosa Firming Cream with DMAE – Improves firmness, radiance, and elasticity.
- Hyaluronic Acid 3 Plus – Daily hydrating boost.
From 45 years old
Deeper wrinkles, loss of volume, and facial tonicity.
Recommended treatment:
- Pure Retinol 0.3% – Stimulates cell renewal, combats wrinkles, and improves texture.
- Vitamin C Serum with flash tightening effect – Firms and revitalizes.
- Luminosa Firming Cream with DMAE – Tightening and nourishing boost.
- Luminosa 50+ Sun Protection – Daily shield against sun aging.
Sun protection: the most effective anti-aging agent
Daily broad-spectrum protection is key in an anti-wrinkle routine to slow the progression of rhytidosis. Luminosa 50+ Sun Protection offers physical and chemical filters, antioxidants, and hydrating active ingredients that protect and care for the skin.
Conclusion
Combating rhytidosis requires a comprehensive approach that combines cleansing, treatment, and protection. Consistency in the daily routine and the use of products with effective and well-formulated active ingredients make a difference in skin health and appearance at any age.


