Today I want to talk to you about DMAE (Dimethylaminoethanol), a powerful ingredient effective in combating the skin's aging process. With antioxidant properties, DMAE offers a firming and tightening effect in both the short and long term, with cumulative results.
DMAE is a powerful active ingredient against the visible signs of aging , thanks to its ability to tighten and firm the skin, while providing noticeable hydration and improving the appearance of blemishes, thus promoting a more even skin tone.
It is highly recommended for those concerned about loss of skin elasticity. It is a completely effective active ingredient with visible effects, but consistent application is essential, and it should be combined with other active ingredients to enhance its effect and immediate action on visible signs.
What is AMD?
DMAE, also known as dimethylaminoethanol, is a very small molecule that can penetrate the skin. It works by stimulating facial muscles that tend to lose tone over time. DMAE acts as an energizer for facial muscles, contributing to their firmness and tone. Its effectiveness is enhanced when combined with other cosmetic products.
As a cosmetic active ingredient, DMAE is classified as a skin tightener, its main purpose being to improve skin elasticity and firmness. This ingredient is of organic and natural origin, and is also water-soluble. Thanks to its small molecular structure, it has the advantage of efficient penetration into the skin.
What are its benefits?
- It improves skin firmness and elasticity by acting as a tightener, making it an ideal option to combat sagging.
- It increases skin hydration by helping to retain more water, which means the skin feels softer and more supple.
- It acts as an antioxidant protector , helping the skin defend itself against free radicals, which are responsible for premature aging and cell damage.
- It reduces the signs of aging, such as wrinkles, helping to smooth their appearance and improve the overall texture of the skin.
Who should use it?
DMAE is a suitable active ingredient for all skin types, including sensitive skin, that aims to delay aging and improve firmness and elasticity. The key is finding the best texture for each skin type and combining it with other anti-aging ingredients such as vitamin C, retinol, or alpha hydroxy acids.
Products containing DMAE
Among our products containing DMAE, those carefully formulated have been designed to offer a comprehensive solution to the signs of aging and lack of radiance:
1. Luminous Firming Cream with DMAE

Our firming cream with DMAE is an advanced treatment designed to prevent and treat facial sagging. Its benefits include:
- Prevention and treatment of facial sagging: Formulated with DMAE, this cream helps to firm and tighten the facial dermis, promoting a more toned and youthful appearance.
- Lifting effect and increased muscle tone: Thanks to its tightening capacity, this cream provides a lifting effect, improving skin firmness and increasing facial muscle tone.
- Luminosity and wrinkle reduction: With carefully selected ingredients, this cream brings luminosity to the skin and helps reduce the appearance of wrinkles, leaving the skin looking more radiant and rejuvenated.
- Hydration and antioxidants: In addition to its firming effect, this cream provides deep hydration and is enriched with antioxidants to protect the skin against damage caused by free radicals.
2. Brightening and Regenerating Vitamin C Serum with DMAE

Our concentrated vitamin C serum, enriched with DMAE, is a powerful treatment that offers multiple benefits for the skin:
- Smooths wrinkles and expression lines: The combination of vitamin C and DMAE helps to smooth the appearance of wrinkles and expression lines, promoting smoother, more youthful skin.
- Luminosity and suppleness: This serum brings luminosity and vitality to the skin, leaving it with a radiant and healthy appearance.
- Immediate tightening effect: Thanks to DMAE, this serum provides an instant tightening effect, improving the firmness and elasticity of the skin from the first application.
- Antioxidants and regeneration: In addition to its antioxidant properties, this serum stimulates the production of collagen and elastin, helping to regenerate the skin and combat the signs of aging.
- Depigmenting: With continued use, this serum helps reduce the appearance of spots and discoloration, promoting a more even and luminous skin tone.
Daily Routine to Prevent and Treat Sagging Skin
Tomorrow:
1. Cleansing Mousse:
- Apply a small amount of cleansing mousse to the palm of your hand and gently massage over your damp face.
- It gently cleanses and exfoliates the skin, removing impurities and dead cells.
- Hydrates, nourishes, soothes and repairs the skin, leaving it soft and radiant.
- Rinse with warm water and pat dry gently with a clean towel.
2. Regenerating Illuminating Vitamin C Serum:
- Apply 3 to 4 drops of vitamin C serum to the palm of your hand and gently massage onto clean, dry skin on your face and neck.
- Vitamin C will help brighten and regenerate the skin, while DMAE will provide a firming effect.
3. Luminous Firming Cream with DMAE:
- Follow with a layer of firming cream with DMAE. Apply it evenly to the face and neck until fully absorbed.
- This cream will help prevent and treat facial sagging, providing firmness and radiance to the skin.
4. Silk Sun Sun Protection 50+:
- Finish your routine by applying an even layer of very high protection sunscreen.
- Its soft texture, fast absorption, and silky matte finish provide an excellent base for makeup.
- It protects against photoaging, reduces wrinkles on the face, neck and décolleté, prevents blemishes and provides anti-wrinkle and anti-aging hydration.

Evening:
1. Cleansing and Makeup Removing Oil:
- Use the cleansing and makeup-removing oil to easily remove makeup and traces of sunscreen, pollution, and contaminants without drying out your skin.
- Hydrates and nourishes the skin, leaving it soft and supple.
2. Cleansing Mousse:
- Apply a small amount of cleansing mousse to the palm of your hand and gently massage over your damp face.
- It gently cleanses and exfoliates the skin, removing impurities and dead cells.
- Hydrates, nourishes, soothes and repairs the skin, leaving it soft and radiant.
- Rinse with warm water and pat dry gently with a clean towel.
3. Pure 0.3% Retinol:
- After cleansing your face, and after 30 minutes have passed, apply a small amount of pure 0.3% retinol to areas prone to sagging, avoiding the eye contour, neck and décolleté.
4. Luminous Firming Cream with DMAE:
- 5 minutes later, apply a layer of firming cream with DMAE evenly over the face and neck until fully absorbed, to provide hydration and firm the skin while you sleep.

