Discover ESENCIAL, the new hair care line from LaLuz by Lourdes Moreno
There is a before and after in the life of your hair.
That moment when you discover you don't need a shelf full of products, but a smart ritual that adapts to you and your lifestyle. That moment is today. And it's called ESSENTIAL.
Because hair care can also be sensory, effective, and pleasurable.
ESSENTIAL is more than just a hair care line. It's a transformative routine, inspired by facial care, designed to treat hair from within and restore its natural beauty. Hydration, nourishment, shine, softness, repair… Everything your hair needs, in just four steps that you can adapt to your hair type and needs.
Who is this line aimed at?
To you. Who has dry, damaged, frizzy, or simply dull hair.
To you, who dyes your hair, who uses straighteners, who lives life at a thousand miles an hour and your hair shows it.
For you, who seek real results, but don't want to give up the pleasure of a silky texture or a fragrance that makes you close your eyes.
What's so special about it?
An intelligent formulation, created with state-of-the-art active ingredients and natural extracts.
Ingredients such as Densinaria™, Granrepair Powerbond®, Scalposine, Veg-oil or active bamboo water, which care for the hair from root to tip.
Textures that envelop, melt and leave hair with a silky effect… but without weighing it down.
A flexible routine that you can adapt depending on the time, the weather, or how your hair feels.
The ritual in 4 steps
STEP 1 – Pre-Wash
Ultra Protection and Regeneration
The first step, and one of the most important.
This treatment is applied before shampooing and works from within to protect, soften and begin repairing hair from the very first moment.
It's ideal for hair damaged by dyes, blow dryers, or simply by the passage of time. It leaves hair stronger, more resilient, and much better prepared to receive the rest of the treatment.
STEP 2 – Shampoo
Maximum Nutrition and Strengthening
More than just a shampoo, it's a deep care treatment for the scalp and hair fiber.
It gently cleanses without drying, and helps regulate excess oil, relieve itching, and strengthen from the root.
From the first use, you will notice your hair is looser, has more body, and is visibly more beautiful.
STEP 3 – Conditioner
Ultra Detangling and Silkiness
A must-have for keeping hair manageable, soft and tangle-free.
Easily detangles even the driest or most damaged hair without weighing it down. Moisturizes, softens, and adds elasticity without leaving any residue.
It leaves hair light, shiny and with that silky feel we all look for.
STEP 4 – Face Mask
Maximum Repair and Volume
This intensive treatment is perfect for use once or twice a week, or whenever you notice your hair is drier or duller.
It deeply nourishes, improves elasticity and volume, and helps control frizz.
The result is stronger, softer and more beautiful hair, without losing lightness or movement.
Why do we call it ESSENTIAL?
- Because it brings together the essentials for healthy, beautiful, and vibrant hair.
- Because there's nothing superficial about feeling good about yourself.
- Because what is essential is not the minimum, it is what is indispensable.
“We created ESENCIAL so that hair care isn't an obligation, but a pleasure. So that your hair speaks volumes about you, but also about how you care for yourself, prioritize yourself, and pamper yourself.”
Are you ready to try it? Your hair deserves a ritual worthy of it. And so do you.
