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Pay in 3 installments with 0% interest

Facial serums: what they are, how they work and how to choose the ideal one for your skin

Facial care is key to maintaining healthy, radiant and youthful skin. Among the wide range of skin care products, facial serums stand out for their high concentration of active ingredients and their ability to deliver visible results. Join us in this article to find out what makes a facial serum so effective, how to integrate it into your routine and which is the right serum for your needs.

What is a facial serum?

A facial serum is an intensive care product, with a light and fast-absorbing texture that allows its active ingredients to penetrate deep into the skin. Unlike creams, which usually have a thicker consistency, serums are formulated to address specific skin needs, providing concentrated and visible benefits.

What are facial serums for?

Facial serums are designed to address specific skin concerns, such as hydration, signs of aging, dark spots, imperfections and lack of radiance. Thanks to their high concentration of active ingredients, these products can significantly improve the appearance of the skin by treating specific areas more effectively than other more general products.

When and how should we use them?

Applying a serum should be a key step in your daily skincare routine, ideally after cleansing your skin and before applying your moisturiser. For best results, be sure to follow the directions on each product, as some serums are designed to be used in the morning, while others are recommended for the evening.

Types of facial serum and their benefits

There are different types of serums to meet the different needs of the skin. Below, we show you some options, along with recommended products from LaLuz By Lourdes Moreno:

  • Anti-Wrinkle Serum:

As time goes by, fine lines and wrinkles can become more visible. Anti-wrinkle serums often contain ingredients like retinol and antioxidants, which stimulate collagen production and reduce signs of aging. If you're looking for an effective serum to combat wrinkles, LaLuz By Lourdes Moreno's Pure Retinol 0.3% is an excellent choice.
In addition, our Btox Relax , with 10% Argireline and Niacinamide, acts by relaxing facial muscles, especially in problem areas such as the forehead and eye contour, to soften the appearance of wrinkles. It also deeply moisturizes thanks to hyaluronic acid, preventing the formation of new lines.
  • Antioxidant Serum:

Antioxidants, such as vitamin C , protect the skin from free radical damage and help stimulate collagen production, resulting in brighter, more even skin. A good antioxidant serum reduces dark spots and improves the overall texture of the skin.
Niacinamide is another powerful antioxidant that, in addition to promoting collagen production, accelerates skin regeneration, moisturizes it and strengthens its protective barrier. This ingredient is essential for any skincare routine that seeks a healthy, luminous effect.
  • Anti-Stain Serum:

This type of serum is formulated to treat dark spots and hyperpigmentation. Our 15 Glycolic Glow is perfect for those looking to correct dark spots caused by the sun, acne or hormonal factors. Its exfoliating action helps refine skin texture, even out tone and increase luminosity.
In addition, Niacinamide is also effective as an anti-blemish serum, as it regulates sebum secretion, minimizes imperfections and reduces inflammation, which accelerates the regeneration of the epidermis.
  • Hydrating and Filling Serum:

If what you need is deep hydration, LaLuz By Lourdes Moreno's Hyaluronico3Plus is your best ally. This serum is formulated with hyaluronic acid in three different molecular weights to offer hydration at all levels of the skin, leaving it soft, supple and radiant. This serum not only moisturizes, but also helps plump the skin from within, reducing the appearance of fine lines and wrinkles for smoother, firmer skin.
  • Anti-imperfection serum for acne-prone skin:

For acne-prone skin, we have specific products such as 15Glycolic Glow , Niacinamide and Sebum Control Serum. While 15Glycolic Glow gently exfoliates to improve texture and reduce marks, Niacinamide soothes the skin and regulates sebum production. Meanwhile, Sebum Control Serum is formulated to control excess oil, reduce hyperpigmentation and prevent new blemishes.

How to choose the right serum for your age?

Choosing the ideal serum may depend on the stage of life you are in. Here are some recommendations:

  • Young skin (20-30 years): At this stage, hydration and antioxidant protection should be the priority. Hyaluronico3Plus and vitamin C serums are ideal options to keep the skin hydrated and protected from external factors.
  • Mature skin (30-40 years): From the age of 30, collagen production begins to decrease. Opt for anti-wrinkle serums such as Retinol 0.3% Pure , 15Glycolic Glow and Btox Relax to keep your skin firm and smooth.
  • Mature skin (50 years and older): At this stage, deep hydration and collagen stimulation are essential. Serums such as Hyaluronico3Plus and Pure Retinol 0.3% are excellent for improving elasticity and keeping the skin hydrated.

How to apply a facial serum for best results

Correct application of the serum is just as important as choosing the right product. Here are some tips:
  • Cleansing: The skin must be completely clean before applying the serum. Depending on the product, some require the skin to be damp (such as Hyaluronico3Plus and Btox Relax), while others need it to be dry (such as Retinol 0.3% Pure).
  • Adequate amount: A small amount is enough, since serums are concentrated.
  • Application : Apply the serum in upward movements over the face and neck, paying special attention to problem areas. Avoid applying certain products, such as Retinol, to the eye area, neck and décolleté.
  • Waiting times: Allow the serum to fully absorb before applying moisturizer or sunscreen.

Conclusion

Choosing the right facial serum and applying it correctly can make a huge difference in your skincare routine. LaLuz By Lourdes Moreno products are formulated to offer effective and visible solutions for every need. Find the perfect serum for you and enjoy healthier, more radiant skin.
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