Rhytidosis is a medical term that refers to the appearance of wrinkles on the skin , one of the main aesthetic concerns related to skin aging. This phenomenon, although natural, can be effectively addressed with a proper routine that includes cleansing, targeted treatment, and sun protection.
What causes rhytidosis?
Wrinkles appear due to multiple factors, including:
- Decreased collagen, elastin and hyaluronic acid over time.
- Photoaging due to unprotected sun exposure.
- Environmental pollution and free radicals.
- Lack of skin hydration and nutrition.
- Loss of facial muscle tone.
- Gestural factors such as repetitive expressions.
- Lifestyle: diet, stress, rest and harmful habits such as smoking.
The importance of facial cleansing
Before starting any anti-aging treatment , it's essential to prepare the skin properly. Clean skin allows for better absorption of the active ingredients and prevents the buildup of impurities that accelerate aging.
Double Cleansing Routine
A daily double cleanse helps remove makeup, sunscreen residue, pollution, and impurities. It consists of two steps:
Cleaning Oil
Effectively removes makeup, sunscreen, and residue while respecting the skin's natural balance. Enriched with avocado, cupuaçu butter, and Florasun® 90, it provides hydration and nourishment.
Cleansing Mousse
Deep cleanses without drying, with gentle exfoliating action and soothing ingredients such as oats, chamomile and glycolic acid.
How to combat rhytidosis according to age
From 25 to 35 years old
The first fine lines are starting to appear. It's the ideal time to focus on prevention.
Recommended treatment:
- Hyaluronic Acid Serum 3 Plus – Deep hydration with 3 molecular weights.
- Luminous Sun Protection 50+ – Prevents photoaging.
From 35 to 45 years old
More pronounced wrinkles, incipient sagging, and loss of luminosity become apparent.
Recommended treatment:
- Vitamin C Brightening Serum with DMAE – Antioxidant, firming and depigmenting.
- Luminous Firming Cream with DMAE – Improves firmness, radiance and elasticity.
- Hyaluronic Acid 3 Plus – Daily moisturizing booster.
From age 45
Deeper wrinkles, loss of volume and facial tone.
Recommended treatment:
- Pure 0.3% Retinol – Stimulates cell renewal, fights wrinkles and improves texture.
- Vitamin C serum with a firming flash effect – Firms and revitalizes.
- Luminous Firming Cream with DMAE – Firming and nourishing boost.
- Luminous Sun Protection 50+ – Daily shield against sun aging.
Sun protection: the most effective anti-aging treatment
Daily broad-spectrum sun protection is key to slowing the progression of rhytidosis. Luminous Sun Protection SPF 50+ offers physical and chemical filters, antioxidants, and moisturizing agents that protect and care for the skin.
Conclusion
Combatting rhytidosis requires a comprehensive approach that combines cleansing, treatment, and protection. Consistency in your daily routine and the use of products with effective, well-formulated active ingredients make all the difference in the health and appearance of your skin at any age.

